Customer Story

Transforming recruitment: Breitseite's journey to data-driven excellence

Discover how Kini revolutionized Breitseite’s multi-posting service, driving a 30% increase in conversion rates and enhancing campaign performance by 50%.

Breitseite, a leading multi-posting SaaS solution, faced significant challenges in its efforts to streamline and optimize recruitment campaigns. The complexity and cost of integrating over 10 talent channels and 30 Applicant Tracking Systems (ATS) severely limited their capability to centralize, automate, and refine their services. With an exorbitant monthly cost of approximately €25,000 for integrations alone, the company was in urgent need of a solution to simplify their operations and enhance their offerings.

Solution

Empowering seamless integration and data management

Enter Kini, an innovative integration platform tailored for the recruitment industry. Kini revolutionized Breitseite's approach to recruitment by offering a seamless, cost-effective solution for exchanging job and candidate data among ATS, multiposters, and talent channels. Here’s how Kini reshaped Breitseite's operations:

  1. Customer Onboarding: Kini implemented a white-label customer app, enabling easy access to API credentials. This ensured that all recruiter jobs from the ATS were accessible, significantly reducing onboarding complexity.
  2. Job Sync: By standardizing the format for job data via API and XML feed, Kini minimized the effort required to synchronize job listings, making them readily available for campaigns.
  3. Job Publishing: Leveraging Breitseite, recruiters could now centralize and automate their campaign creations, seamlessly publishing across various platforms.
  4. Application Process: Talent channels effectively showcased job ads, boosting visibility and conversion rates through direct application features.
  5. Candidate Sync: Kini streamlined the candidate application process, ensuring that all data points were accurately captured and synchronized with the customer's ATS.
  6. Performance Insights: Kini's unique position allowed for comprehensive tracking of applications and candidate quality across jobs and channels, offering valuable insights for optimization.
  7. Data-driven Recruiting: Armed with in-depth analytics from Kini, Breitseite could fine-tune ongoing campaigns, significantly improving efficiency and reducing costs.

Impact

Achieving unparalleled efficiency and performance

The collaboration between Kini and Breitseite marked a new era in recruitment. By leveraging Kini’s integration capabilities, Breitseite achieved:

  • A remarkable 30% increase in conversion rates, courtesy of the QuickApply feature, which streamlined the application process for candidates.
  • A 50% enhancement in recruiting campaign performance, attributed to the actionable insights provided by Kini. This allowed for real-time adjustments and optimizations based on candidate quality and application data.

Through Kini’s comprehensive solution, Breitseite was able to transcend traditional recruitment challenges, fostering a more efficient, data-driven approach that not only cut costs but also significantly improved the recruitment experience for agencies and candidates alike.