Before partnering with Kini, Eisenwerk1 faced several challenges that hindered the efficiency and effectiveness of its recruitment marketing:

• The requirement for clients to provide an XML job feed to access all jobs was a significant hurdle, often causing delays and complications. Creating this feed was time-consuming and sometimes impossible without ATS customer support, leaving most recruiters confused and frustrated.
• Each XML job feed was in a different format, requiring significant time and resources to map and potentially enhance these feeds to meet internal standards.
• Eisenwerk1 also lacked the ability to track the performance of different campaigns or offer QuickApply options, which are critical to improving candidate conversion rates and enhancing the recruitment process

Kini implemented a transformative solution for Eisenwerk1 and its recruiters, streamlining the entire recruitment process:

• Simplified onboarding: Kini provided a white-label client application that allowed recruiters to easily enter their ATS API credentials, complete with a step-by-step guide to facilitate the process, significantly reducing the time and effort previously required.
• Instant Job Access: With API credentials entered, Eisenwerk1 gained instant access to all recruiter jobs in a standardised format, eliminating the need for manual feed creation and mapping.
• QuickApply Feature: Kini provided individual candidate endpoints per talent channel, enabling Eisenwerk1 to enable QuickApply. This feature mapped and synced candidates directly to the recruiter's ATS, streamlining the application process.
• Enhanced campaign performance tracking: By integrating Kini, Eisenwerk1 was able to efficiently track the performance of their recruitment campaigns, enabling data-driven optimisations.

Kini's partnership with Eisenwerk1 has revolutionised their approach to recruitment marketing:

• Increased candidate conversion: The implementation of QuickApply led to a remarkable 30% increase in application conversion rates, making the recruitment process more effective and attractive to candidates.
• Rapid Customer Onboarding: The streamlined process enabled new customers to be onboarded within minutes, allowing same-day recruitment campaigns to begin.
• Reduced manual effort: By synchronising candidates directly into the ATS, manual effort was significantly reduced, freeing up resources for other critical tasks.
• Diverse candidate pool: Access to a wide range of talent channels, including social media, opened up opportunities to attract not only active, but also passive candidates.